Write The
Good Shit

Every. Single. Time.

Discover the Method >>

Your Work

  • Challenges the way things
    are done
  • Breaks existing paradigms
  • Says "fuck you" to hustle
  • Creates new possibilities
  • An ever-growing movement

vs

Your Copy

  • Not terrible...but it doesn't
    feel like you
  • Buzzwords, jargon & cliches
  • "Meh" sales & conversions
  • A bad Marie Forleo ad-lib
  • Doesn't capture your
    true magic

The Gap

The space between what you actually do and how you're showing up on paper.
Where your perfect people get lost because your words & your impact are lost in the sea of online noise.

Copy Might Be A Science...
But Writing Is An Art

THE TOUCHSTONE COPY METHOD HELPS YOU NAVIGATE THE TURBULENT SEA OF CREATIVITY VS. THE FEROCIOUS RIPTIDES OF MARKETING AND SALES COPY

So you can finally create copy that captures all of you and makes people care.

BLOG

Marketing. Copy. Writing. Psychology. Pop Culture. Welcome to the place where they all meet and show you the deeper reasons why marketing works.

Read the Blog >>

SERVICES

Sift through the mind-fuckery that is writing for money (aka copy) to write in a way that sounds like you & gets results — every. single. time.

View Services >>

THE  METHOD

The "secret ingredient" to making your copy sound like you and making sales isn't something you'll find in a book or a course...

Discover the Method >>

Hey there, Paradigm Breaker!

I’m Caelin (they/them pronouns). Non-binary ex-copywriter & copy coach.

I’ve been writing for 20+ years in every form you can imagine — sales copy, content, fiction (novels & short stories), academic essays, creative non-fiction, poetry, and more.

I’m not just familiar with the Gap — I cross it every day. And I can show you how to transcend it.

More About Me >>

Caelin knows what every great copywriter knows: It's not about the words. It's about clarity of thought. Which is why working with them is some of the most important work you'll ever do. They will connect the dots for you in ways no one else can.

MArgo aaron

Founder of That Seems Important & Co-Host of HAMYAW

Write copy that makes your people go “Holy shit you get me!”

Your work is groundbreaking. Your copy should be too.