You don’t need 12 million copy rules or some insanely complicated copy
All you need is a few Touchstones to anchor & guide you through the storm.
Choose Your Crossing Point:
Sift through the mind-fuckery that is writing for money (aka copy) to write in a way that sounds like you & gets results — every. single. time.About Coaching >>
Find your words, make your impact, and always know exactly what to say with messaging that perfectly articulates what you do.About the Guide >>
Caelin eradicated the discomfort I had with the "good 'nuff" copy. I'm all for launching with "good 'nuff" but there was this "something just isn't right" feeling. I couldn't put my finger on it. It was good. It just wasn't...right. I saw their take and was like "AHHH that's the missing piece!" It was like an exhale.
Speaker & Consultant
And, all too often, we neglect the art when we have to engineer our words so they make money.
Touchstone lets you navigate that balance of art vs. science and create copy that naturally flows and feels like you.
Your work is groundbreaking. Your copy should be too.